Basking Ridge, NJ; (November 13, 2016) – Physician’s Weekly announces the launch of the first-ever CME/CE Facebook Livecast on December 13 in collaboration with Advancing Knowledge in Healthcare (AKH) and thought leader and healthcare speaker, ZDoggMD. By leveraging the established social media platform for the very first time, the trio’s plan to revolutionize the creation and delivery of education for healthcare professionals was a resounding success, drawing nearly 35,000 views during the live activity.
“We’re transforming the delivery of education by providing CME where healthcare professionals already are,” says Physician’s Weekly CEO, Ezra Ernst and former head of CME at Medscape. “They have trusted Physician’s Weekly for years at the point of care. Partnering with AKH and ZDoggMD will help us support them on their personal platform.”
Through the partnership, practicing hospitalist and social media icon Zubin Damania, MD—better known as ZDoggMD—will now offer complimentary CME and CE credits to his vast following of physicians and nurses for watching his charismatic Facebook livecasts. AKH, a highly respected provider of certified continuing education, will provide accompanying accreditation information and host the post-test online. “As a leader in interprofessional education, AKH is excited to collaborate on the development of such an innovative medical educational platform,” says AKH President and CEO, Steve Eckert.
“The future of medical education is interactive, engaging, and online, and it’s great to be a part of building this future with partners like PW and AKH who simply get it,” says ZDoggMD. With ZDoggMD’s Facebook livecast-based CME/CE activities, viewers are able to interact with him in real-time in the form of Facebook comments.
“We’ve been big fans of ZDoggMD for years and couldn’t be more excited to utilize our existing partnership with AKH to be a part of this untapped resource for CME delivery,” says Physician’s Weekly Managing Editor, Chris Cole. Physicians and nurses who miss any of the live events will be able to watch the video and claim credits at dev.physiciansweekly.com/cme-corner.
About Physician’s Weekly (www.physweekly.com)
For more than 30 years, Physician’s Weekly has been a trusted source of medical news and education for healthcare professionals at the point of care. Their unique wallboard publication—the cornerstone of their success—is located in over 10,000 top medical institutions in the country.
About AKH Inc., Advancing Knowledge in Healthcare (www.AKHCME.com)
AKH Inc, Advancing Knowledge in Healthcare (AKH) is an accredited provider of continuing education for licensed healthcare professionals and has built a reputation for high-quality programs that adhere to education and accreditation standards. With six national and nine state accreditations, AKH has been a leader in interprofessional education that is designed to improve competence, performance, and patient outcomes since 2000.
About ZDoggMD (www.zdoggmd.com)
ZDoggMD (AKA Dr. Zubin Damania) is an international icon and man of mild-to-moderate mystery. Apart from writing, performing, and producing award-winning medical rap videos that educate and entertain, he’s a highly sought-after thought leader and healthcare speaker.
